Harry Potter and the Order of the Phoenix News
RETAILERS GEAR UP FOR POTTER-MANIA  
Jul 9th, 2007 2:25 PM

PRESS RELEASE:

The countdown to the big screen release of Harry Potter and the Order of the Phoenix has begun and Potter-mania is about to take UK high streets by storm!

During the biggest year in the history of the Harry Potter franchise, the hype is building and fans are once again preparing to immerse themselves in the wonderful world of Harry Potter.

All your favourite high street and online retailers will be awash with Harry Potter and the Order of the Phoenix products - arguably the most innovative, exciting and comprehensive range ever created for the franchise.

Official partners have exceeded expectations on every level, utilising the movie's storyline, particularly the darker elements of the plot, as inspiration for a product range that will inspire interest amongst older fans of the franchise whilst also catering to the needs of the younger emerging audience. New technologies and innovations in the industry have been applied successfully to the product, capturing the energy of the production and catering to the dedicated fan.

Corgi International leads the charge with a brilliant line of Role Play Toys, Action Figures, Playsets, Games, Gifts, Collectibles and Puzzles.   Many items in the range, including the character Action Figures (£5.99 RRP), come in deluxe collectible versions which are bigger and are presented with extra accessories, appealing to the older fan and priced £9.99 RRP.

Corgi International is also releasing a range of detailed die cast items which include The Knight Bus (£12.99 RRP), The Hogwarts Express (£14.99 RRP) and Mr. Weasley's Ford Anglia (£9.99 RRP); fully-articulated 12" Harry Potter and Draco Malfoy asfigures Quidditch Seekers scale figures that come with a removable fabric Quidditch uniform and goggles, plus signature broomsticks are another highlight. Also available is a beautiful 'Arrival at Hogwarts Musical Snow Globe' (£49.99 RRP) where you simply turn the key to watch the Hogwarts Express arrive at Hogsmeade Station. All items are collectible 'must haves'.

CID (Completely Independent Distribution Ltd) brings fans the most comprehensive and exciting range of licensed t-shirts ever available for Harry Potter. The market leaders in music apparel and official band t-shirts, CID Ltd have used a range of striking graphics including awe-inspiring visuals of Lord Voldemort and the Death Eaters to produce an on-trend range that addresses the needs of fans who entered the franchise as children and are now style conscious teenagers.

Other products to collect and keep include...

The 2nd edition of the best selling "Harry Potter Scene It?" DVD Game from Mattel.

Harry Potter and the Order of the Phoenix - The Video Game from Electronic Arts.

Hogwarts Castle themed construction set from Lego.

Hogwarts Express train set from Hornby.

A collection of Harry Potter dress up costumes and accessories from Rubies Masquerade.

Poster Annual from Egmont Books.

A comprehensive licensed publishing range based on the films from BBC Children's Books including A Dark Art Desk Calendar, a Ministry of Magic Lockable Notebook, Harry Potter Letter Writing Kit, a Colouring Book, a Mini Sticker Book and a Funfax.

Watches and clocks from Zeon.

Calendars and greeting cards from Danilo.

Clothingfrom Blues Ltd and Aykroyd and Sons.

"Top Trumps" Trading Cards from Winning Moves.

Posters from GB Eye.

Branded stationery from Alpa UK.

MP4 Accessories from Premium Mobile Distribution.

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