The Pre-Opening Rush
Thu, Jul 9, 2009
The marketing blitz and raised awareness continues. Here are a few things happening in the Harry Potter world this week as the opening of Half-Blood Prince is now less than a week away:
- The U.S. premiere is taking place this afternoon at the Ziegfeld Theater in New York City;
- Dan, Emma, and Rupert all grace the new cover of Entertainment Weekly (quote from the article: “kissing him –- well, it felt like incest, to be honest”);
- You can download your very own Half-Blood Prince Firefox skins;
- The L.A. Times interviewed Natalie Tena, a.k.a. Tonks;
- You can check out Emma Watson’s Letterman interview;
- And finally, check out HBO’s First Look here.
It all certainly kept me busy for an hour…
Tags: ads, Emma Watson, gadgets, Harry Potter, Harry Potter 6, Harry Potter and the Half-Blood Prince, HBO First Look, Hermione, interviews, Late Show with David Letterman, magazine covers, marketing campaign, Natalie Tena, Tonks







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