The marketing blitz and raised awareness continues. Here are a few things happening in the Harry Potter world this week as the opening of Half-Blood Prince is now less than a week away: The U.S. premiere is taking place this afternoon at the Ziegfeld Theater in New York City; Dan, Emma, and Rupert all grace the new [...]
Tuesday, June 30, 2009
It’s July tomorrow, which means the last phase of Warner Bros.’ year-and-a-half long advertising plan for Harry Potter and the Half-Blood Prince goes into effect. That means lots of talk show appearances, preview screenings, and other scheduled events Potter-philes might want to write down. For example: soon, HBO will start airing a 13-minute Harry Potter and [...]
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Thursday, July 9, 2009
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